Kate Bordwell - Strategist

Kate Bordwell is a strategist for a large creative agency, a keen cyclist with an infectious giggle and a liking for yoga, and champagne cocktails. She's a deep thinker, has a cool head and is not afraid to stand up for what she believes in. Let me introduce you...

Growing up I dreamed of being an actress and the UK's first Green prime minister. Perhaps it was from a combination of wanting to be listened to and to change the world – I've always been ambitious! At school I did science subjects and messed up my A-Levels because I was in a million after school clubs and was quite distracted by them – art, history and politics were really my thing. I ended up studying history at university which made my career options wide open when I graduated. I tried a few things out but settled on planning and strategy in agencies because it’s intellectually challenging, you get to do a lot of people watching, and it’s different every day.

My first job taught me that clients are very hard to please and so are the public. If you can do both, then perhaps you’re onto a winning formula, but it’s not actually that simple. Advertising or digital marketing or PR or whatever, it’s a creative business. Sometimes you’ve got to work out how to sell something the client doesn't like initially but you know will do their brand the world of good because it’s going to engage their customers in the right way.

The best advice I ever got was to play the game. Twenty years later I'm still not sure I've ever taken it though.  My dad gave me the advice, and I think he got the advice from his dad. I don’t think any of them actually took the advice. I'm not sure why I was given the advice, given the fact that it’s potentially not worked for three generations of my family, but I do have my own spin on it. It’s interesting to sit back and work out what the ‘games’ in your life actually are, who’s playing them and what the rules are. It often gives you the perspective you need if you’re thinking about your next move, what the best thing to do is.

Other people think that I am... I have no idea what other people think. I've been told that I seem quite calm and together which has to be a good thing, even if I'm more like a swan, gliding on the water and paddling like mad below the surface!

Change is good. 

I’d be lost without my family and friends. Pretty much everything else can be replaced.

My biggest challenge has been learning to be comfortable in my own skin. I guess most people find this as they ‘grow up’.

In the last year I have learned lots about babies. And become much more patient. I also appreciate my work a lot more than I did. Work-life balance takes on a new meaning when you are a parent because everything you do is suddenly for someone else, as well as for you.

My goal for the future is to keep on being happy in the Now. 

The achievement I am most proud of is my baby. But she did a lot of the work herself. I'm also proud of my education, which has been extremely rich and varied, challenged me, and given me lots of pointless things to think about and made me the person I am today. I'm from a family that takes education extremely seriously. You’re never alone with a good book.

If I could be someone else for the day I would be my daughter Lucy. It would be great to be that happy about simple things and for everything to be new and exciting again. I love seeing how curious she is about absolutely everything, the most mundane objects and situations fascinate her. Life is one big adventure waiting to be discovered, and I try to remember that!

In the public eye I believe that the female Olympians were a great role model for women because they showed what's possible if you believe in yourself and work hard. And that success isn't just about how you look. 

Got a question or comment for Kate? You'll find her on twitter @kbordwell or visit her blog here.

Subscribe to this blog by adding your email to the relevant box on the right hand side, or follow me on twitter @AnnieBeee and search for the hashtag #WomenInMyLife.

Jennifer Semple of First Class Physio

I first met Jennifer Semple at an event where she stood up to 'pitch' her business, First Class Physio, to a large audience. The opportunity to pitch was open to everyone but the majority took the safe option and stayed in their seats. I could see that Jen was a bit nervous but watched her expression change from 'Eeeek' to 'I've nothing to Lose' to 'I can do this!' I asked Jen to feature on my blog because I really admire her quiet confidence, calm demeanour and 'go for it' attitude. She's the kind of person who is often described as 'worth watching' and for all the right reasons. Let me introduce you.....

Growing up I dreamed of being a wife and a mother. That’s a bit cheesy, but while my older sister knew she always wanted to be a maths teacher (I was the only Primary 3 pupil who knew up to her 8 times table), I never thought of myself in any specific job. I did go through a phase of wanting to be a beauty therapist too but my teachers steered me towards university instead.

My first job technically, was collecting Avon catalogues for my big sister when I was about 14. I don’t remember being paid for that though! Officially, I worked at the Co-Op every Sunday for 10 hours and didn't enjoy it. My second job was much more interesting – at the cinema. I loved it there, and met some lifelong friends.

Other people think that I am intelligent or “a big geek” as my business partner Rachel puts it! I often get asked why I'm smiling, so maybe people think I'm smiley. Or just a little strange…

The achievement I am most proud of is gaining First Class Honours in Physiotherapy. I find it odd myself that my greatest achievement so far is an academic one, but it’s something I worked so hard for and can absolutely count as my own.

Change is something that happens to me without me either instigating or realising it half the time. I'm very much a “let things happen” kind of person, and I usually accept change quite easily.

I’d be lost without company. Other people. I don’t do very well when I'm on my own for long periods, I like conversation too much. It’s not that I feel specifically depressed, but I definitely thrive in busy environments. I'm aware of this now and know when to seek out some company to cheer myself up.

In the last year I have learned how to surf, sort of. I have the theory but not the ability to stand up just yet! I have also learned that the most annoying text message sound (you know, the really irksome “beep-beep-beep beep beep beep-beep-beep” Nokia one?) is actually Morse Code for “SMS”. I'm sure I have learned lots of more useful things but those two stand out.

If I could be someone else for the day I would be Kate Middleton, or the Duchess of Cambridge, or Catherine – mainly to find out how others address her. We actually have some superficial things in common: we’re around the same age, we both have (younger!) men who are in the RAF, and we both were at home in the UK while they were in the Falklands. But her life is otherwise probably completely different and I’d like to experience that, just for one day.

In the public eye I believe that Sue Perkins is a great role model for women because despite being in the public eye, where the temptation to be someone else seems to overcome many people, she always comes across as distinctly herself. She’s funny, she’s smart, she speaks to people the way I imagine we all speak to one another. Actually, she’s normal, and isn't afraid to show it.

My goal for the future is to achieve that elusive work-life balance that everyone talks about. For me this would mean working maximum 5 days a week, and to take up weekend hill-climbing with my fiancé. And be able to surf standing up.

Subscribe to this blog by adding your email to the relevant box on the right hand side or follow on twitter @AnnieBeee and search for the hashtag #WomenInMyLife. You can get in touch with Jennifer by visiting the website or on twitter @1stClassPhysio.

Margaret Gibson - Chief Executive Women's Enterprise Scotland

Margaret Gibson has a penchant for brightly coloured tights, funky shoes and is a secret fan of wrestling. Well known for her hard work ethic and passion for helping others to achieve their full potential, Margaret genuinely cares about people and is a great listener, which possibly explains her phenomenal ability to remember names and faces. She is living testament to her mantra of ‘be kinder than people expect you to be’.

After 20 years working with PSYBT Margaret has recently been appointed Chief Executive of the Women's Enterprise Scotland and is the perfect candidate to be interviewed for ‘Women In My Life’. So let me introduce you...

My first job was helping my brother with his paper-round, he was 12 and I was 10, we were both cute kids so we used to make a fortune in tips.  I've always had some sort of job since then, ice-cream van assistant, shop girl, gallery attendant, barmaid, telephonist, nanny, singer and loads more, they all helped me to get me through college.  I've paid my own way from the age of 14. I've always been an independent spirit.

Growing up I dreamed of being a home economics teacher from about the age of 11.  I thought that it would be great cooking and sewing all day.  In sixth year I gained a place at the old ‘dough school’ but two months before I was due to start I changed my mind (much to everyone‘s surprise including mine) and decided to keep cooking as my hobby. Instead I enrolled onto a Marketing and Communications course and loved it.

The achievement I am most proud of is working with young people who thought they could not do anything, then watching them start businesses, create jobs, make profits and then helping others to do the same thing.  I was also chuffed to complete a 5km swim with my son to raise cash for a cancer charity.

The best advice I ever got was ‘You have two eyes, two ears and one mouth; therefore you should listen and watch twice as often as you speak'.  I cannot tell you how important that has been to me. I've been told I have the best ‘bullshit detector’ ever and combining the above advice with watching who pushes their chairs back under the table after a meeting is always a clear sign. (Those who do are generally good guys!)

My biggest challenge has been seeing my parents getting older and less able and feeling a bit useless as nature and the ageing process takes over.  I still have them both though so that is something that makes me happy.

Change is painful, revealing, scary, exciting and rejuvenating. I have just been through the biggest year of change I have ever experienced in my life. I encountered all of those feelings and sometimes all at once. I'm happy to report I have survived and thrived though!

I’d be lost without my fantastic husband and two children, they make me laugh, (a lot of the times at myself), make me feel loved and appreciated and very, very lucky.

My goal for the future is to continue to help people reach their goals, travel more, see my kids taking strides ahead with their lives and cuddling up with my husband to watch a great film or the next episode of ‘Breaking Bad’. I think it is good to have goals but don’t get too caught up thinking they have to be life changing or gigantic.

In the public eye…. I believe that  Dr. Maya Angelou  is a great role model for women because she overcame so many challenges in her young life and used them in a positive way to create a life filled with great things – everyone should read ‘I know why the caged bird sings’. She is now 85 years old and still producing wonderful work.  She is a poet, educator, activist, historian, producer, actor and director and a total inspiration to millions of women all over the world.

Thanks to Margaret for featuring in this blog and huge congratulations on the new role at Women's Enterprise Scotland. You can occasionally find Margaret on twitter at @RummleGumption

Subscribe to this blog by adding your email to the relevant box on the right hand side or follow on twitter @AnnieBeee and search for the hashtag #WomenInMyLife.

Claire Pringle

Claire Pringle is an Elvis fan, the owner of a very sharp wit and is the life and soul of the party. A Glasgow girl at heart she now lives in London and after twelve years working for an airline is about to embark on a new career in the public sector.

Claire has worn a wig since childhood when alopecia robbed her of her own hair. In the ten or so years that we've been friends I can only think of a handful of occasions when it’s been the topic of conversation. Once on holiday when it was roasting hot and she was debating swapping the wig for a head scarf, and another time when she had to do Raft Drills as part of her airline training. Jumping in a pool, climbing onto a raft whilst wearing a life-jacket  and trying to ‘save’ people who are pretending to be unconscious, is a daunting enough task without trying to keep your hair on at the same time. On both occasions she opted for the au natural look and I thought I would burst with pride.

Growing up Claire dreamed of being a vet but ironically, her first job was as a hairdressing junior. She's never been one to shy away from things! Asked what her biggest challenge has been so far she said ‘Starting a new life away from my family and friends and making somewhere else home. I worked for British Midland, or BMI as it became and when the Glasgow base closed I opted to transfer to Heathrow. My favourite saying is 'what's for you won't pass by you' and I guess it’s true as if I hadn't moved to London I wouldn't have met my fiancé.'

I asked Claire what she considers her greatest achievement in life to be and she said ‘owning my own home’. A reflection of her approach to life, where hard work is just what you do and when times are tough you just get on with it. She believes that Margaret Thatcher was a great role model for women because she stood for what she believed in, she never wavered in her goals and beliefs, she made herself the most memorable woman in British politics ever. I admire her drive, her strength of character and her pure determination to achieve her goals.'

Claire is very close with her Mum, who gives great advice, and her goal for the future is to have a little family of her own.

My final question for Claire was to ask what she couldn't live without ‘My wig! If I could be anyone else for the day I’d be me, but with hair.’

Last month Claire made a decision to speak out about her alopecia to a woman’s weekly magazine. Many of her friends and colleagues nearly fell off their chairs when they read the article as they were oblivious to the fact that she wears a wig. 

I invited Claire to feature in this blog not because she has alopecia, but because I admire her ability to say to the world ‘This is the real me’ and not give two hoots what anyone else thinks. 

If you look closely you might notice that with hair, she looks a bit like Priscilla Presley. Coincidence? I doubt it.


#WomenInMyLife 

About This Blog

An introduction to 'The Women In My Life'

The idea for this blog is very simple. I know some truly inspirational women and I wanted to create a space to share their stories. All of the women have made a positive impression on my life in one way or another. Some are close friends, others I have met whilst working on various projects. 

The only common thread is that all of the women are down to earth, clever, hard- working, genuine, and great fun to be around. Forget about their age or job title, what's important is the lessons that can be learned from listening to the stories they have to tell. 

I want to put the spotlight on these women because I strongly believe we need more female role models. In my experience women will happily talk about the success of their products, their team, their organisation or their family but are less forthcoming when asked to promote their own success. I knew if I asked the participants to write me an article about their achievements and how brilliant they are that I would be faced with an empty Inbox. So, I came up with the idea that I would interview them instead and I'll do the trumpet blowing!

Initially I have approached ten women to feature, the interviewee will then invite a woman in her life to be interviewed. In business and in life we all need a strong foundation to survive life's storms. My hope is that 'The Women In my Life' blog will provide a collection of articles that people can relate to, and that will motivate and inspire others to believe in themselves.  If just one person benefits from reading this blog, then I've achieved what I set out to do.

You can subscribe to the blog by adding your email to the relevant box on the right hand side or follow me on twitter @AnnieBeee and search for the hashtag #WomenInMyLife.

I really hope you enjoy reading this blog and please do share the articles with your networks.